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Hi,
I ran yahoo ads for some time about a year ago.
To be honest I would direct all of your effort and ppc budget to Google.
Our ads ranked very well (consistently within the top 3) and the keywords we were targeting had large UK search volumes. However, there were just no clicks from yahoo ads. At the same time, Google was sending loads of people to our site via ppc clicks.
It took me roughly the same amount of time to set up the yahoo system as it did the google ppc system and google paid back my time ten times or more.
Yahoo just seemed like a waste of time.
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