5 Reasons Freelancers Need to Blog

I feel like if you don't blog well (consistent/scheduled, thoughtful, adding actual value to the topic) then you shouldn't do it. Your portfolio and the prose contained therein should promote the sense that you have authority and skill in your field of choice. If blogging is your thing, go ahead and do it — but you need to do it well or it isn't worth it (ie. nobody will care).