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What makes a good logo?

Thread title: What makes a good logo?
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05-17-2010, 02:42 PM
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SpellItOut is offline SpellItOut
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  Old  What makes a good logo?

Hello everyone. I am thinking of branding my sister's backyard bakeshop business and I was wondering about what makes a logo pop out for you? Thank you all for your input!

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05-20-2010, 08:35 PM
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A good logo is to be:

Describable
Memorable
Effective without colour
Scalable i.e. work when just an inch in size
Relevant to the industry in question

Good luck!

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05-21-2010, 01:03 AM
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Depending on the business/company it belongs to, I think a logo should be simple and containing less colors to make it easy to memorize, eye catching, and "smart".

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06-01-2010, 07:27 AM
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  Old  chin2boy

logo maker software is the best source to make logos
adobe photo shop is another soft

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06-01-2010, 09:48 PM
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  Old

Originally Posted by Jully25 View Post
A good logo is to be:

Describable
Memorable
Effective without colour
Scalable i.e. work when just an inch in size
Relevant to the industry in question

Good luck!
I think Jully25 hit it on the nailhead.

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06-15-2010, 06:29 PM
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  Old

Originally Posted by Steve-Hostirian View Post
I think Jully25 hit it on the nailhead.
I think so too. I especially liked it when he said it should be scalable to an inch in size. I did not realize that yeah... it really should be scalable since you have to put it on a calling card! lol

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06-24-2010, 03:16 PM
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  Old

In addition to scalable I strive for proportional. It doesn't have to be exactly equal on all sides, but I find you leave yourself more flexibility for future use if it's not extremely vertical or horizontal in shape.

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08-12-2010, 08:11 AM
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  Old

SpellItOut,
As an experienced logo designer, I can safely say that simplicity and relevance are the two most important things you can include in your logo. Too often people worry about cluttering their logo up with different effects, while ignoring composition and also ignoring the beauty that minimalism can bring to the table. Also, when it comes to relevance, make sure the icon as well as the type face have to do with the company you're representing. It may sound obvious, but I've seen way too many designs for professional companies that have cutesy playful fonts and an icon that hardly represents the organization.

-Benjamin M. Jacques

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08-14-2010, 03:31 AM
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  Old

A lot of the responses are great, but I'd like to add that it should be recognisable in silhouette as well.

Windows and Apple logos spring to mind.

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08-19-2010, 07:00 AM
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  Old

Catch the viewer's first impression.

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