Why 'Webmaster Forum' and not 'TalkFreelance'

So I just noticed that in the title used throughout is 'Webmaster Forum.' Why exactly is that? I mean it seems a little odd to use that when the forum has references to 'TalkFreelance Forums' all over it and even the domain name is.. talkfreelance.

Is this a rebrand that is going to stay? Or.. what?

Edit: Also, noticed this the other day; What's the purpose for http://mail.talkfreelance.com being used?