Nofan, just to be completely honest with you (and I don't want to offend you in any way), your statement has many fallacies.
Originally Posted by Nofan
I believe that ITS not about time, its about the idea of your business and the amound of demand.
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As Robson explained, no matter how great your product is, you need to connect with and attract your audience (i.e. through marketing) because otherwise they will not know you or your product exists. Demand can give a business owner an idea of what the profit potential is for a product, but it doesn't tell you how much money you are going to actually earn (no matter how great the product is), because that will be based on how much TIME, energy, and money you spend on marketing your product (whether it be traditional advertising, word of mouth, etc.).
Let's bring this concept into reality... I just opened up a large shopping center which included retail stores, restaurants, and a movie theatre in the middle of a state which had absolutely no entertainment sources, which makes my shopping center the #1 source for entertainment in that area. How are all of the people who have been waiting so long for some entertainment in the surrounding area going to know the shopping center opened up? Let's say the area doesn't even have any major highways or freeways. How is your audience going to reach your product? Marketing is the bridge in between your product and your audience and it is the tool that can connect the two. As I mentioned earlier, marketing takes time, energy, and money.
Originally Posted by Nofan
I mean if you opened a business that isnt found anywhere else and you are the 1# source for that kind of business and the amount of demand, time wont affect your business's growth.
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I don't know too many businesses that were an instant success, do you? Once again, even if you were the one and only source for a product, with no marketing you have no way of getting your audience's attention about your product and you will see no success. And since marketing takes time among other things, time WILL effect your business' growth.
Originally Posted by Nofan
But if your business is found anywhere, you need to work on that over the time to be the PERFECT source.
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In many industries, your goal as a company is not always to be the PERFECT source, but it is many times to be the best source for your niche market. People have different needs and most businesses do not try to meet every single person's or business' needs. For example, fast food restaurants (such as Burger King and McDonalds) are designed for those who are looking for a quick and affordable breakfast, lunch, or dinner. Sit-down restaurants are designed to attract customers that want to sit down and take their time eating their meal, and most of the time these customers spend more money per sit down in comparison to someone going to a fast food restaurant. These companies are not trying to be the PERFECT source for food, as you suggested they must do when in competitive industries, because they provide for a focused niche in the market.
After reading your statement a couple of times, I think what you meant is that you have to be better at what you do and provide customers with more as your industry becomes more competitive, which I believe is true. I still remember the day when hosting companies didn't even provide customers with Control Panel technology, but now companies have to expand their product line with tools such as site builders, shopping cart systems, blog software, etc. to give themselves an edge in the highly competitive marketplace. But in conclusion, I do believe time means a great deal to the success of any business.