Firstly, If I wanted a lip balm I would want it fast, so It's much more convenient to just go down to the chemists (5 mins) and buy one for $1.50.
Secondly, I don't really trust any homemade products over the internet, without even having pictures of the product on the site.
I would release the site properly, then announce it
.
Also the lip balm market is not a very big one, but good luck!