Quotes or hourly rates? Your pricing, how do you value your time?

Very nice post, $100/hourly is a lot, it looks like you take even the lighting as a main factor. Although are you being fair charging the coder for lighting, I mean, you could code in the dark or candlelight, it's your preference that you want bright light, so why should we pay for it?

$100 NZD/hour is a good price, especially when you consider all your overheads and pricing factors properly.

I do not charge coders for lighting, I do the coding myself. But my clients do pay some small part of my power bills, I need to use a computer so it also needs to run on power. Lighting is not the only use for electricity for design and development, there are many, many other variables at play here.

It's up to you what you charge for, but if you are running a real business then you better have some free source of energy to run everything, since you don't think it is fair clients have to pay for lighting.

This is a valuable and very interesting discussion. Thank you all, this is very helpful.

btw. 100NZD is 77USD

This really helps me out to be honest.. I've never actually thought about the high pricing being combined with things like hardware \ electricity and other stuff.

I've also learned a bit on how to price my future first few sales.

Thanks

thank you so much for the outline! It was full of educational facts and details!

Thanks all, I'm glad you find this article helpful!!!

Considering the electricty used etc, 100$ shouldn't be to much. After all, you should realise that in profiessional businesses, you get what you pay for.
people doing stuff for free? mostly there will be something wrong with it.
People like Julian, asking 100$/hour... then you're dealing with experts who will give you the finest result.

Hi Julian,

I think that the major point of your post, that undercharging can effect the entire web industry, is very spot on. Not only should people value their work, but more importantly, recognize the ripple affect from local to global marketplaces.

I am glad you did a breakdown of your pricing structure. I think that it will help many young designers find a price that seems appropriate for their skill level, service and total offerings.

Jessica
CMSPartners.com

Thanks also for the input you have shared here. It's all helpful.