How to target perfect keywords at the starting point?

Basically when you create website then your aim is to get more traffic or increase ranking. So you will target some of keywords and work on it to get good ranking but how do you choose best keywords at starting point? If you target directly highly reputed keyword then you cannot get ranking immediately and may be you will lose your hope. Following are the tips to target perfect keywords at starting point.

• Target those keywords which has less competition
• Don’t target highly reputed keywords at starting point
• first Target according to location means keywords + location

You just need to use your targeted keywords within the title of your webpage as well as you can set them in your meta description, meta keywords, alt & H1 tags.