Google is apparently testing out click-to-call AdWords - I can’t see it myself, but Seth just searched for ‘refinance’ and spotted some phone icons alongside the AdWords listings. He entered his phone number and within five seconds received an automated phone call, which connected to the purchaser of the AdWords listing when it had him on the line.
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This seems pretty creative of Google and another way they're innovating their advertising but I just can't see it working personally, can you imagine how annoying that would be?
http://www.yardley.ca/blog/index.php...-call-adwords/
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