I may be in the near future selling an asset of mine, but I'm trying to figure out what a reasonable price would be. This is a lot more difficult then in the Devlounge sale because Devlounge revolved around site traffic while this item / site revolves around sales revenue.
I've been running a site for 2 about two full months were I sell a premium Wordpress theme for $55 for a standard license and $150 for a developers license. By now a good portion of you probably know what I am talking about, but I don't want everyone going around saying I am selling what I am not at that point yet. Anyway, traffic has been average so far, and the site has no pagerank at the moment because it is still too new.
Revenue for the first 2 full months look like this:
February - $100.25
March - $2,034.67
April* - $2,696.43
*Obviously final figures for April are not yet in since there are a few days left in April.
I've done some advertising, with an ad on Logopond (expires May 1st) and SmashingMagazine (expires mid-May).
Assume that I hold onto the theme for another month and that the revenue for May hold around what it currently is (we'll just say $2,500 to be on the safe side). If a sales package included: site design, domain, full rights to theme (besides letting me keep it in my portfolio), what would you estimate it going for?