Hello everyone. I am thinking of branding my sister's backyard bakeshop business and I was wondering about what makes a logo pop out for you? Thank you all for your input!
I think so too. I especially liked it when he said it should be scalable to an inch in size. I did not realize that yeah... it really should be scalable since you have to put it on a calling card! lol
Depending on the business/company it belongs to, I think a logo should be simple and containing less colors to make it easy to memorize, eye catching, and "smart".
In addition to scalable I strive for proportional. It doesn't have to be exactly equal on all sides, but I find you leave yourself more flexibility for future use if it's not extremely vertical or horizontal in shape.
SpellItOut,
As an experienced logo designer, I can safely say that simplicity and relevance are the two most important things you can include in your logo. Too often people worry about cluttering their logo up with different effects, while ignoring composition and also ignoring the beauty that minimalism can bring to the table. Also, when it comes to relevance, make sure the icon as well as the type face have to do with the company you're representing. It may sound obvious, but I've seen way too many designs for professional companies that have cutesy playful fonts and an icon that hardly represents the organization.