Frozen Indian foods catch on London

Indian food is gaining in popularity in London, and companies large and small are responding to the demand. Indian Restaurant in London those are manufacturers of typical American products such as cinnamon rolls are now producing typical Indian dishes.

General Mills, a long time player in the international market, began offering frozen Indian flatbreads with the familiar Pillsbury Doughboy on the wrappers four years ago. Its whole-wheat roti, puffy naan, and flaky parathas are available plain or stuffed with paneer, cauliflower, or other fillings. They cook in just a couple of minutes on a hot frying pan or griddle. They’re an easy way to round out a meal or provide appetizers for a hungry crowd.

Indian food also seems to be seeking out a different corner of the market, Indians living abroad, searching for a nearly instant taste of home, a heat-and-eat dose of the good old days. In the UK, Paneer Tikka Masala has been named a national food. In the US, Indian food is still catching up. A lot of American food chains have started carrying Indian foods. It has become popular among other ethnic groups.

In Indian grocery stores throughout the London, heat-and-eat treats like samosas and spicy vegetable curries crowd the freezer cases along with pre-fried chunks of paneer, a soft Indian cheese used in many vegetarian dishes, and ice creams in flavors that are popular among Indians such as mango and pistachio. Most conventional grocery stores have a few jars of pre-mixed spice paste or simmer sauces from.