How much?

Hey guys, I have a guy who wanted to put a static banner on my site. I don't really know how much to charge. My sites get a minimun of 300+ uniques a day, and has been increase very fast. It used to be 80+ a day like 2 months ago. How much should I charge if its on top, and its static?

As much as you can get away with

I would say (based on current rates) $25/month.

If it is static like you said and if it is in a primary spot of all pages of your site then it should be more then $25/mo. I wouldn't sell static banners to anyone if I were you, as people will see that same banner 50 times a day if they use your site. Having 6 rotating banners at the top of your site each sold at $20/mo is what I would do.

To be fair, the website only recieves 300 uniques/day which isn't alot of traffic. If you start selling advertising using a rotator on a site that small then every advertiser is going to feel the effects and won't come back next month.

It's fine selling it as a static (which is your intention) and I feel $25 is a base price to aim for, depending on your actual audience you could probably push that up abit. 300 unique visitors isn't alot though, chances are just a few of them will click the banner everyday, now imagine having 6 rotating? The actual audience will be sliced into 6 and this means bad results and a poor advertising service.

Looking at the prices of talkfreelance.com's advertising... 1,000 unique visitors, 6 rotating banners, 6 rotating skyscrapers, plus 20 static text links. 20 links each at $10 is $200, 6 banners each at $50 is $300, and 6 skyscrapers at $150 is $900. $200+$300+$900=$1400 for 1000 unique daily. Then going back to geometry with ratios....

If 1000 unique daily, then price of $1400.
If 300 unique daily, then price of $420.

1 Banner at $25 a month is alot less then $420.

Correct, however it's actually quite hard to obtain advertisers every month. The site in question doesn't have strong traffic and i'm guessing it's not a community (like this one) so there won't be many returning visitors.

I personally wouldn't be interested advertising on a shared rotator with 5 other banners for $35/month with that traffic. Talkfreelance has a significant amount more, we are close to 2,000/day now. Also, we only charge $35/month for the top banners and $75/month for the skyscrapers now

If I could get more money out of this website then believe me I would! Last month I managed to sell all the spots (header) whilst the month before when I was selling by the impression, I only shifted 10,000 impressions worth alot less.

Impressions work best on very large websites where companies will advertise and will pay anything! Sitepoint/webhostingtalk etc. On a small scale site like talkfreelance I strongly believe monthly rotating banners are best, on an even smaller scale site like we're discussing a static banner is probably the ideal solution, at least until traffic picks up!

I still think that static banners arn't good to have. Even if you were to sell 3 rotating banners each at $10 a piece it would still be more income then one at $25.

I understand that, however i'm looking at it from a advertiser perspective. People simply won't be interested in purchasing space on a site that recieves 300 uniques/day if they have to share it as well. If a site does use a rotator and does advertise 3 different websites then those campaigns will suffer and chances are the advertiser won't return the month after.

Well its all about which kind of site it is, 300 uniques aren't to many form an advertisers point of view. I think statics is the way to go.