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Thread title: Google Buys DoubleClick for $3.1 Billion in CASH!! |
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04-14-2007, 03:25 PM
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#1
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Status: Nixism
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Google Buys DoubleClick for $3.1 Billion in CASH!!
Excerpt:
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.
For months, Google has been trying to expand its foothold in online advertising into display ads, the area where DoubleClick is strongest. Google made its name and still generates most of its revenue from search and contextual text ads.
DoubleClick, which was founded in 1996, provides display ads on Web sites like MySpace, The Wall Street Journal and America Online as well as software to help those sites maximize ad revenue. The company also helps ad buyers — advertisers and ad agencies — manage and measure the effectiveness of their rich media, search and other online ads.
DoubleClick has also recently introduced a Nasdaq-like exchange for online ads that analysts say could be lucrative for Google.
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Source: Link
Discuss..
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04-14-2007, 03:49 PM
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#2
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Status: pure bliss
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thats quite, google made another small small purchase.
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04-14-2007, 04:14 PM
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#3
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Status: Request a custom title
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Location: Nottingham
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I wonder how many individuals will attempt to sue Google once they take it over, for something frivolous such as invasion of privacy.
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04-14-2007, 04:23 PM
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#4
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Status: bestyouneverhad
Join date: Jul 2006
Location: Italy
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[sarcasm]
3.1 billion dollars is easy to make, heck I could make it right now.
[/sarcasm]
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04-14-2007, 04:46 PM
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#5
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Status: Geek
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Location: Denver, CO
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Lets see what it does to both doubleclick and googles stock.
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04-14-2007, 04:55 PM
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#6
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Status: Nixism
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Google is like an epidemic.. their taking over everything..
Soon they might try to tackle the United Stats Government, lol.. [/sarcasm]
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04-14-2007, 05:00 PM
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#7
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From a business perspective though, Google is in a position financially where they need to buy other companies.
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04-14-2007, 05:02 PM
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#8
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Status: Geek
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LOL, I could just see it
Google Buys the United States Internal Revenue Service for 9.5 trillion dollars.
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04-15-2007, 01:41 AM
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#9
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Status: Watermelon Man
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Originally Posted by Village Idiot
LOL, I could just see it
Google Buys the United States Internal Revenue Service for 9.5 trillion dollars.
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In Cash ofc
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04-14-2007, 10:15 PM
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#10
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Status: @39forte
Join date: Mar 2006
Location: England
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They'll soon be investigating google to see if they own WMD's.
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