A quick thought as well...

There's a guy who works at Honda... He makes $150,000 a year and all he does is for 4 hours a day (8 is too long, he might get tired) sit in front of a big red button. He's treated like gold! He's got a great chair and all he does is watches 100 people working all day long. So why does he make so much money to sit around??? Well, it's because that big red button shuts down the assembly line causing $10,000 a minute for downtime.

If this guy makes the wrong call and shuts down the line for 5 minutes, He just cost the company $50,000! You see, it's not about how difficult something is so much as how much responsibility is involved.

The same goes for Ecommerce. You're dealing with credit cards and financial transactions online. Business owners are willing to pay more (because human nature associates money with quality) for the peace of mind in knowing that they will be able to support financial transactions online and SECURELY!

The last thing they want is somebody who is cheaper (because cheaper at a perception level means less experience). Companies charge a lot because they can get a lot. That's the business of web design.