I think people are taking this too serious, Maddox has previously stated (in his book and various interviews) that the views expressed on his site are not his own and should only be taken as satire. He used a direct example of his "For every animal you don't eat, I will eat three" campaign and said that in his everyday life, he could careless about other people consuming livestock, but that it makes for humor.

My point: Its just humor, don't get your panties in a bunch.