Respect
It would seem Nightmare, that you might be able to gain a little more respect for yourself if you behaved in a respect-worthy way.
I have found that honesty about what you do, and how you do it, to be sufficient when trying to gain respect from clients. Respect them for knowing their business, when they are describing their needs for the website, then explain how you are able to fulfill that with your knowledge and capabilities.
I have generated leads by sharing ideas about how using the internet or having a website might help a company with their marketing. People see the value I can bring, without even coding their site, just by offering suggestions. When they can see that, they usually respect it.
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