"TalkFreelance" carries no informational value to either search engines or those searching for it. It is, however, already in the name of the site which is (and will remain) everywhere - in the domain, the logo and in all of the discussions. The message is kind of clear that it is a community for freelancers.

Focusing on proper keywords is not an age old thinking, Jordan, but a healthy competitive strategy to carry the community forward. It is exactly what you would do as well if you were to start a business. Remaining deep in search engine results is not an alternative I find interesting.

Peter, marketplace is not everything, but it is not to be ignored. If we are able to build a strong marketplace, the questions and interesting discussions will naturally follow and vice versa. I like the suggestion to go the adult entertainment way though.