That's a great and completely different concept than everything else I've seen so far. I like the font choice too. My concerns with a design like this though:

1. With so many soft edges, we really don't get the edgy look I'm after.

2. The backsplash appearance behind the X, and in a few other spots, might cause some problems in certain printing processes, making the image appear fuzzy in small form (like business cards and small stickers).

Keep the ideas coming. I'm seeing a lot of concepts that are giving me some new ideas to consider. Thanks so far to everyone who's participated!

Jenn