Originally Posted by Salathe Maybe I am just letting my own style shine through here, but how about trying just to "go simple" - I find working in B&W when making a logo (literally just two colours) can help distract from just making the work look "pretty".

Very true Peter! Logo designers should always(IMO) get on with the design process in greyscale and have variations of the same in colors, in 3d-form etc. Basically a client would always like to cut down cost on printing material when it came to number of colors. You can also have the desig process the other way round, having made the logo design colorful at first and then turn it down to greyscale. But that seems to be the wrong way IMO...