I Think he did this, since TF is such high ranked in Search engines, if they enter one of the words that are mentioned in white, they will appear on google as this thread, making him get more sales...

Very un-proffesional and I would make a note never to use them, but that's just me.

EDIT:
He is using a refferal link, notice the:
http://www.hostmonster.com/track/chillopy/hotdeal

Which just leads to HM, meaning he's a little affiliate wanting to get some money.