Originally Posted by Freelance SEO Essex It's safe to say you can't discount Google+ from an SEO point of view now but can't say we have spent a lot of time working on it. Definitely received a lot of hype but wonder where it'll eventually end up?

I've now started using it for Author Rank and to try and get a photo of myself next to articles.

The thing is, the site you're writing for has to be strong enough to rank for all this stuff already.

So having the picture only helps you increase click through rate.
Although someone did a study on this and apparently you only dramatically improve the click through rate if you're a hot looking woman. Otherwise any click increments are really minimal.