An identity plays a very important role in presenting yourself. If you've introduced yourself as 'soluate' and is reputative with it, you will have to stick to it. If thats not the case, it won't be much of a problem to get started with a meaningful name/slogan. I basically try and list down keywords catering to what i intend of doing. moving on to the next phase will be mere connection of keywords, deletion of certain syllables to come up with a unique word etc. Just my 2cents!