As for the Xbox 360 as it currently exists, Bach dished out the latest sales figures on the system during the Gates keynote address. According to Bach, Microsoft sold a total of 10.4 million consoles through the most recent holiday season in 37 countries, with the majority of customers being new to the Xbox platform. On top of that, Microsoft now has an Xbox Live member base 5 million strong, with more than 100 million pieces of content downloaded for the Xbox 360.