Sorry to bring and old thread alive but i think you need to study more before jumping into a site. First of all you never jump into a saturated market unless you know how to promote and promote correctly. Secondly you need to know your niche inside and out how it works and why it works. Then you want to target your community with your knowledge and with a unique way that no one has done yet. Good luck but do some more research before jumping into something.

My $0.02