Hey My two were one! :P

I've never used <H1> or anything like that... I don't know why. Just good old <A> and <P> for me, with the design points in CSS (purely because this is the only way to make site wide style changes as and when they are desired by the end-user, especially in my new Forum project it is essential).

But yeah; projects like my Forum need stuff like that; standards and such. Whether they be W3 or not I need to make sure everybody will do it the same if ever more than I work on it. That is why standards; whichever are essential for the Internet - so many people work on the Internet as Designers. If W3 Guidelines are the only ones everybody will conform with - then it must be them we work on.