Content is King. How many times have you heard that? Do you believe it? I used to. But then I stopped to think how ridiculous that statement really is. Content is not King. Something far more valuable is King.

Well, not really King. What you want is more democratic in nature. You want visitors. After all, if you have ten million fantastic articles of top-notch unbeatable quality but have no visitors, what do you have really?

Don’t get me wrong, as an AdSense publisher you want to be constantly creating quality content and adding it to your site. But you’re creating the content for the sake of the visitors, not the other way around.

Once you’ve created a quality article and posted it to your site, it’s time to market that article. Submit it to the major article directories (articlecity.com, ezinearticles.com and goarticles.com). Get links directly to the article from other sites. Find blogs on the topic and ask them to review your article on their blog. Make sure that article gets seen! Doing this will also help rank your article in the search engines.

It’s a lot more beneficial to go out and market an article (and earn more money because of it) than it is to continually write new content that nobody is seeing because you never market it. Plus it’s a great motivator when you see your best articles getting a lot of traffic and earning you money.

One great article can bring in hundreds or thousands of visitors, many of whom will browse your site looking for other great content. Be sure you take advantage of that by getting those visitors on an email list. Offer them some free gifts if they are willing to opt-in and be notified when you post new content. You want to keep those visitors coming back and earning you more money.

AdSense is considered by many a throw-away-traffic business: webmasters try to get a visitor to their page once in the hopes that they will click an ad, but they completely ignore the fact that if you give the visitor incentives to come back again you can earn money from two, three, five, twenty clicks or more from the same visitor over time!

No, content is not King. Your visitors are the only royalty. So make sure you get a lot of them, treat them right and give them plenty of reasons to stick around. Jonathan Leger is a well known AdSense, Marketing and SEO professional who posts regularly to his Google AdSense blog.