Originally Posted by Peter Avey Without content you can't really optimise your site for search engines. In mine and billions of other peoples eyes, content is king.. Content is more then enough. When a bot crawls your website they read content not linkbait what ever that is.

Linkbait is content. It's content specifically written to attract backlinks / 'Get Dugg'.
Ie, 'Top 10 x' lists, controversial pieces, or rumours.

My tip would be use 'title=""' values. It's something that's often overlooked when optimising a site.