Originally Posted by gregfindley 
Yes I would agree with that, I guess if your listing is going to be up for a while the time its listed doesn't matter a great deal. However if its an auction thats going to run until the end - the end time will be very important.
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I would think that on SitePoint, the start time would be more important as that is the time that people will see it on the front-page, and shortlist it. If you don't have a good start time, then there's no point really.