i think just creating a random hosting company without targeting certain groups of people is kind of pointless. for example: http://www.globat.com/ it is very hard to compete with any plan they have just because they are much larger and can offer huge amounts of things for less. i think you need to target a certain group or something. such as you see media temple sponsors certain sites, so it becomes almost the cool thing to host with them if you know what i mean...