I have a client--a solo practitioner--who does very well with google adwords, etc. But he has a very specific niche and goes after a subset of that group.
I imagine the problem with using these systems if you are a web designer/programmer/etc is that it seems such a logical thing to do--and it takes so little energy from you to do it--so the programs are flooded with people just like you. The unsavy consumer (as I imagine the bulk of potential responders would be) the has no way to differentiate between you and anybody else.
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