1.) You need to
working demo.
2.) Is this self-hosted or hosted?
3.) The 'f' in the logo looks way to similar to Adobe Flash's.
4.) What is the templating system? SMARTY?
5.) If this is a self-hosted CMS, what is required to run it?
6.) Is this open source or encoded?
You really just need to offer more information for your product if you really want to sell it. Take a look at
http://freelancerpanel.com and
http://whmcs.com for examples on what information you NEED to include on your website.