LOCAL WEBDESIGN = $
Your base clients need to be ones you can easily phone or meet. These are the people that shell you cash. Online people are looking for the online price = cheap.
Especially look for local businesses that have accountants. This means the company has enough money that it needs to be managed. Invoice em for a decent price.
My base of clients are re-occurring and local. They have ideas from time to time that I merge with the original site I setup. I was blessed to have met my 'manager' at an old job, he is an IT guy that has many connects but doesn't know how to make websites so who gets the outsource and the $? Me.
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