Damn good read
I especially like the part about making money; too many people want to make money on the Internet and it just won't be any fun if it happens. The best site in the World: MSN, operates on practical break-even. Practical and not actual because they don't Break Even - they do gain a few Hundred Million. This is not really profit considering the money put in, but you get the point. CNet and its Sites are very much like that too - Adverts purely to pay for the site. Bad websites - Google, GMail, Yahoo, and so on all have too many adverts. In the case of Google they even put Adverts onto other people's sites hence continuing the dreadful Internet Advertisement trends.
I like that this site's Advertisements are geared to the site by people, not text. Text geared Adverts on Forums just get seriously messed up - as the point of the Text on a Forum is not always the direction of the Forum or indeed what anybody wants to read about or go to. That is how Advertisements should be.